Chelsea co-owner Todd Boehly believes the Premier League should partner with a global platform like Netflix to maximize its broadcasting revenue. Boehly argues that Premier League content is highly sought-after worldwide, and a collaboration with a platform like Netflix could help the league further expand its global reach and success.
The concept of a Netflix-style access to Premier League matches has been widely discussed in recent months. Boehly believes the league is “heading” towards a change in its coverage model, as he sees the potential in partnering with a global media platform to distribute the league’s content.
“Premier League content is so valuable because it’s so widely demanded,” Boehly said during the Financial Times Business of Football Summit in London. “How many global platforms are there? Probably just Netflix. If you’re thinking about how do I launch a global product, you do it in partnership with content like this.”
Boehly suggests that a collaboration with a platform like Netflix could “unlock a global media platform” and help the Premier League maintain its position as the most watched sports league in the world. While he acknowledges that this may not be the “direct answer right this minute,” he believes it’s the direction the league is moving towards.
Boehly’s tenure as Chelsea’s co-owner has been marked by record-breaking spending and turbulent results on the pitch. However, he remains focused on moving the football club forward, highlighting the new management team, academy leadership, and sporting director as positive developments.
“If you look at the foundations that are being built: a new management team, new academy leadership, new sporting director leadership, new player mindset. Those things are all apparent in there. Now it’s about: how do you continue to cultivate the development of the team?”
Boehly recognizes that pleasing everyone all the time is not a realistic goal, and that the “freedom shows up” once you accept that. He emphasizes the importance of having a plan and executing it, while acknowledging that the process may not be linear, but as long as the team is “trending in the right directions, in general, you feel better.”
In conclusion, Todd Boehly’s vision for the Premier League’s future includes a potential partnership with a global platform like Netflix, aiming to maximize the league’s broadcasting revenue and maintain its position as the most watched sports league in the world. While his tenure at Chelsea has been challenging, Boehly remains focused on building a solid foundation for the club’s long-term success.
Call to Action: Stay tuned for more updates on the Premier League’s evolving media landscape and the ongoing developments at Chelsea Football Club.
